User Interviews, Comparative Analysis, Heuristic Evaluation, Surveys, Persona, Sketching, Paper Prototyping, & Low Fidelity Prototype
Crystal Shan, Juliana Lam, Neha Dhawan, Yilin Xue, & Yuan Lee
UX Researcher & Designer
Heuristic evaluation familiarized us with the workflow of Cappex's website and also introduced us to various problems associated. Browse through the following images to view some of the results of our heuristic evaluation.
We found that most of the competitors did a better job with search and filters. We also found that their information architecture was better and most of the other websites made good use of infographics to convey the information.
Browse through the images of our competitors to view our findings from competitive analysis.
All team members then came up with wireframes based on our research. The five wireframes were combined into two main themes:
After getting feedback, we decided to focus on the second theme where user can explore the website without logging in.