Hello! I am Neha.

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I am a self proclaimed introvert who loves to be a couch potato and marathon through Anime and Korean dramas. My personal best was in 2012, when I re-watched 246 episodes of Naruto and Naruto Shippuden in 10 days, depriving myself of sleep and sanity. But I promise there are plenty of times when I am productive and sane. Writing is my only useful hobby and I managed to make a career out of it. I love creating creative content and also have professional experience as a Technical Writer.

Surely, I only started noticing design problems while working on the documentation of complex products. The experiences of users succumbing to bad designs also made me introspect on my own struggles with technology; especially my frustration with booking bus tickets on www.ksrtc.in. For the first time in my life, I discerned that maybe I was not as stupid as these products made me feel! So, I decided that I would do something that would make people like me feel less stupid and frustrated. I enrolled in the Masters in Information program at the University of Michigan, Ann Arbor to learn user experience.

my journey
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